Why Now Is Prime Time for Direct Selling

[NooraK]

CK shared this on FB recently, and I wanted to make sure you guys all saw it as well:

http://www.directsellingnews.com/WSJ-DSN/Wall%20St%20Journal_preview.pdf

The Direct Selling News Store is actually selling a bundle of 25 of these inserts for $20:

A Special Supplement to The Wall Street Journal by Direct Selling News-25 pack [DSN25-015] - $20.00 : Direct Selling News Products

Personally, I don't think it's something that I would share with most recruits, but there is a lot of good information in there that I am planning to work into my recruiting talk (which I am completely revamping to begin with).

 

[Karen Weber]

Thanks so much for sharing this information. I didn't even know there was a magazine devoted to Direct Sales.

You're the best!

Karen

 

[NooraK]

I'm just bummed because I currently have a WSJ subscription, and the day this was in the paper, my paper got soaked...

 

[jcsmilez]

I just received this in my email today from my director who received it from it looks like Advanced Director Deb Derry. This link will show the whole 40 page booklet, http://www.businessforhome.org/wp-content/uploads/DSN_WSJ_book.pdf

Definitely some interesting information in there.

Don't know the difference in some of these:

Marketing style: Person to person vs. Party Plan
Compensation Plan: Bi level, Multi-level
Markets: We have 5 Tupperware has nearly 100 ??

Here's the nutshell about Pampered Chef, #25 on their list of 100

#25 ThePamperedChefLtd. 2010 Revenue: $500 million Country: USA

The Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.
2009 Rank: 24
2009 Revenue: $500 million
Marketing Style: Party plan
Compensation Plan: Multi-level
Products: High-end tools for cooking and entertaining
Markets: 5
Distributors: 60,000
Employees: 800
Headquarters: Addison, Ill.
Executive: Marla Gottschalk
Year Founded: 1980 Stock Symbol: BRK-A—NYSE

 

[NooraK]

Don't know the difference in some of these:

Marketing style: Person to person vs. Party Plan
Compensation Plan: Bi level, Multi-level
Markets: We have 5 Tupperware has nearly 100 ??

We're (of course) Party Plan. Person to person would be more like Amway where you don't put on parties to demonstrate your products, but use relationships to sell them rather than media advertising.

Not sure about the differences in the compensation plans. We have multiple levels at which you can earn money, but I'm not sure what bi-level would be.

Markets: PC is in USA, Canada, UK, Germany and Mexico - five markets. Tupperware is sold in many other countries.

 

[jcsmilez]

We're (of course) Party Plan. Person to person would be more like Amway where you don't put on parties to demonstrate your products, but use relationships to sell them rather than media advertising.

Not sure about the differences in the compensation plans. We have multiple levels at which you can earn money, but I'm not sure what bi-level would be.

Markets: PC is in USA, Canada, UK, Germany and Mexico - five markets. Tupperware is sold in many other countries.

I was thinking that I just got thrown off a bit by Tupperware. I figured they were like Pampered Chef as in Party Plan only, but it says they are also "person to person" and then I figured markets were countries but Tupperware being in almost 100 - wow! Maybe bi-level is you only make a percentage off your direct recruits... I don't know, all very interesting. I'm glad to see that Wall Street Journal is recognizing the financial and general credibility of direct sales, though.

 

[DebinIA]

I just received this in my email today from my director who received it from it looks like Advanced Director Deb Derry. This link will show the whole 40 page booklet, http://www.businessforhome.org/wp-content/uploads/DSN_WSJ_book.pdf

Definitely some interesting information in there.

Don't know the difference in some of these:

Marketing style: Person to person vs. Party Plan
Compensation Plan: Bi level, Multi-level
Markets: We have 5 Tupperware has nearly 100 ??

Here's the nutshell about Pampered Chef, #25 on their list of 100

#25 ThePamperedChefLtd. 2010 Revenue: $500 million Country: USA

The Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.
2009 Rank: 24
2009 Revenue: $500 million
Marketing Style: Party plan
Compensation Plan: Multi-level
Products: High-end tools for cooking and entertaining
Markets: 5
Distributors: 60,000
Employees: 800
Headquarters: Addison, Ill.
Executive: Marla Gottschalk
Year Founded: 1980 Stock Symbol: BRK-A—NYSE

I'm Deb Derry - I forwarded it out to my Directors and my upline....interesting to see how far things can travel!!

 

[NooraK]

I'm Deb Derry - I forwarded it out to my Directors and my upline....interesting to see how far things can travel!!

I originally saw it through CK's FB page

 

[jcsmilez]

I'm Deb Derry - I forwarded it out to my Directors and my upline....interesting to see how far things can travel!!

Yes it is interesting! Thanks for sharing Deb! It looks like it got passed down to us through Barbara Duke, so it really got out there. Now to be encouraged by WSJ's acceptance of our industry and to take advantage of the great info.