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The best time of day to call customers varies depending on the individual's schedule and preferences. However, generally speaking, it is recommended to call during non-peak hours such as late morning or early afternoon when people are more likely to be available and not busy with other tasks.
While it is not recommended to call customers too late in the evening, it is acceptable to make calls up until around 8pm. However, be mindful of your customers' time and avoid calling too late in the evening to respect their personal lives.
It is generally more effective to call customers during the week when they are more likely to be at home and not busy with weekend activities. However, if your customer base consists of working professionals, weekends may also be a good time to call as they may have more availability.
It is always best to call customers at their personal number unless they have specifically requested to be contacted at their work number. Calling someone at their place of work can be disruptive and may not be appropriate for certain situations.
If you are unable to reach a customer during the recommended times, try leaving a voicemail or sending a follow-up email. You can also ask the customer for a preferred time to call them back, as they may have a specific time that works best for them.