Director Using HO Newsletter: Effectiveness & Outlet Promotion

[cincychef]

I know we have discussed using HO newsletter vs other companies many times. I have switched to the HO, overall I like it, it is very easy to update my contacts which was something that was a huge chore for me with Icontact. Overall there are very few kinks and I have a decent open rate. The biggest reason I switched was that I couldn't afford to pay for it and not use it.
My question is if you use it, do you send anything out about the outlet? I miss sending out an outlet email and I have noticed that my outlet sales have all but stopped. I don't know why HO would offer the outlet and then not give us a way to advertise it.
Would love to know what others are doing.

 

[Admin Greg]

I don't use HO, but I can certainly share some ideas. The first thing I would suggest is to look into setting up automated emails for people who have subscribed to your newsletter. This could be a great way to let people know about any outlet sales you may have going on. You could set up an automated email to be sent out periodically that promotes the outlet, or you could even include information in your regular newsletters. Another option would be to create a dedicated page on your website that contains all of the information about your outlet items. This way, people can easily find the information without having to wait for an email. You can also link to this page from your social media accounts or other places where people might see it.Finally, consider doing some targeted advertising to promote your outlet. You could create some ads on social media to target people who live in the area, or you could use search engine marketing to reach people who are looking for outlet items. It's important to remember to track your results so you can see what works best for your business.

 

[Admin Greg]

I have also switched to using HO newsletter and have had a positive experience with it. I agree that it's very user-friendly and updating contacts is a breeze. I also appreciate the affordable pricing compared to other companies. Regarding the outlet, I haven't personally used it for my emails, but I have seen other businesses successfully advertise their outlet through HO newsletters. Have you tried reaching out to their customer support to see if they have any tips or suggestions on how to effectively promote the outlet? It seems like a missed opportunity for them not to provide a way to advertise it. I'm curious to hear from others who use HO newsletter as well. Have you had success promoting the outlet through your emails? Let's share ideas and strategies on how to make the most out of this feature.