Director Surveying Customers: Pros & Cons

[finley1991]

Has anyone done a survey with their customers? Thoughts? Good idea/bad? TIA!

 

[pamperedlinda]

what exactly are you wanting to survey?

 

[finley1991]

Not sure exactly... that's why I was asking if anyone has done one. Just curious.

 

[Sheila]

Nope, haven't done one.

 

[BethCooks4U]

Not really a survey but I have asked guests to give their imput on shows when I've changed things up, like when I tried interactive, things like that. I'll say that I'm trying something new and would love their suggestions and opinions. I usually do this when it's a group I've done shows with in the past. I think it's a good thing because it usually confirms what I was thinking and I've got some good ideas that way.

 

[akaskydebil]

Just spent the weekend with Feriale Yan at our retreat and she does customer survey's once a quarter to see what her guests have to say about her shows...things such as 1) length of show 2) recipes 3) qty of products shown 4) quality of information given etc.

 

[Sheila]

I wonder how many extra "unsubscribe" when she does that?

 

[akaskydebil]

she does it at her shows on paper...

 

[Sheila]

Ah! I thought you meant an e-mail survey. I do a survey at every cooking show & ask the PC veterans what they thought about the interactive show. They all rave about how much fun it was, which I think helps with bookings at the FSCO!

 

[finley1991]

I was talking about an email survey. I was just curious!

 

[baychef]

Honestly, sometimes I think people will tell a consultant how pleased they are with them when they are face to face. I have had people call me complaining about someone and the consultant has no idea why.

Hope it works!

 

[Jolie_Paradoxe]

Hmmm....that's opening up a can of worms. I've thought about doing a survey for guests who unsubscribe, but haven't gotten around to it. He he

Maybe a survey for hosts at the end of the year? That may trigger that they had fun and look to schedule with you, or you can get some honest feedback and see where tweaking is needed.

Again, you'll have to brace yourself because people tend to be more critical via surveys, and online would be even more so.

 

[finley1991]

Thanks everyone for your feedback!