The_Kitchen_Guy
Silver Member
- 12,458
WFMR has been broadcasting classical music in the Milwaukee market for over 50 years. Granted, it is a niche market, but a niche with a very loyal listener base.As of midnight tonight, WFMR is dumping the classical format and will start playing "smooth jazz."It is the purpose of any radio station to make money, and a format that attracts the most listeners allows the station to charge more money for advertising due to advertisers getting more listeners.Let's face it, classical programming is a dog in the marketplace, and even though it is a small market, it is a loyal one. What happened was that the smooth jazz station dumped the format (just what the market needs, yet another rocker) so the classical station is dumping classical to get that huge smooth jazz audience - all three or four more listeners than classical had.Wisconsin has two public radio networks, one plays classical music and the other offers the "progressive talk" that has been all the rage to talk about the last few days. Milwaukee does not have an outlet for the classical network, but has two stations (one owned by the University of Wisconsin-Milwaukee) that sound so much alike you can't tell when you're listening to one and not the other.Bottom line: It's a sad day for Milwaukee radio listeners.
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