Should I Give Out a Booklet to Customers at My Next Show?

[Deborah Czarnecki]

I'm thinking about, at my next show, giving out a 'booklet' (just some pages stapled together!) to all the guests as they leave. Basically include my business card, the recipe I made that night, the 'My Story' sheet and some kind of flyer that might have a coupon for $5.00 extra in free product for hosting a show before X date.
Has anyone done this? If so, did it help? Anything else anyone might include in something like this?
D.C.

 

[amya]

You may want to include a list of upcoming host specials.

 

[Deborah Czarnecki]

Thought of thatYes, I thought of doing that, but I want to keep costs down, so I don't want to make lots of colour copies. Do you think black and white copies of the host specials would look all right?
D.C.

 

[dianevill]

Black and White CopiesB & W copies turn out just fine. To be honest, that's all I use and no one has ever complained .

Good luck - I like your idea of the customer booklet!

Diane

 

[its_me_susan]

I agree, it's a nice touch!

 

[amandamohrskitchen]

Awesome!I think that you have an awesome idea, in fact I think that i am going to use that idea as well!

 

[rwesterpchef]

I have a coupon book that I made up and use at fairs. All of the inside pages (coupons) are black & white. The outside covers, I used a heavier 20# paper (scrapbooker so I've got colored papers running out my ) On the back cover, it has my "business card" printed. They look very professional and easy to make. Be sure to include a coupon for $x rebate for starting your own business, payable after qualifying.

I've never passed this out at shows. A business card with my website address is cheaper and it steers them to the website. On the site, I can list all specials and special offers. You can also put a special sticker on back of your business card stating, "visit my website for free recipes, specials and other great offers"

 

[Deborah Czarnecki]

Website worriesI have to admit, I'm unsure about my website. I ordered one for a year (on a wave of enthusiasm following a particularly inspiring workshop! ). I announced it in my monthly e-newsletter and, although I haven't DONE a show since I got it, I have 2 cat shows going now and several shows for Sept. and nobody seems to be using my website (only one of my hosts is using the 'For the Hosts' sections.) I haven't had any orders on it, either.
Perhaps I'm overreacting. I'm hoping that if I hand out these booklets and on my 'would you like to host a show?' flyer that I'll include maybe I can put a blurb about my website.
I'm just concerned that's it's so passive. Aside from orders and hosts, it's hard to tell if anyone is even seeing it! Did anyone else find that it took a while to see any real benefit from their website? Do you find people use it to order before a show or after?
I hope this doesn't turn out to be a waste of money!

D.C.