??Results From Mailings See What's New

[cbord]

I mailed 195 See What's New to what I call new contacts about 2 weeks ago. I was aiming for enough orders to make a show and prehaps 2 bookings. New Contacts to me are people who never ordered, blind addresses (just addresses no names) etc.

I have receive a few back due to moved, changed address but no postive responses.

What results have ya'll had with See What's New mailings?


Charlene

 

[aried]

You need to make follow up calls and ask them if they seen anything they liked if they know the benefit of hosting, etc. The fortune is in the follow up.

Ann

 

[ltkacz]

My results were goodI mailed out about 40 See what's new mini catalogs. Bascially to my preferred customers and my past hosts. Since I've only been in business for a year, and many of my "preferred" customers (those who have bought over $100) have been to numerous shows, I wasn't expecting an overwhelming response. I was pleasantly surprised when I got 2 bookings out it!!

 

[cat]

I agree with Ann! I mailed out 50 in the spring to customers, past hosts and people who have never bought and I didn't follow up and got ZERO response. Then earlier this month, I only mailed out 15 to a similar group and I CALLED EVERY SINGLE ONE OF THEM and I got 2 cooking shows and 3 catalog shows out of it!!!

So from now on, I will NOT waste money by mailing them unless I intend to call them as well!!

Perhaps you might get lucky and get something out of it, but I wouldn't count on it! Sometimes it happens...

 

[Paige Dixon]

Try se nding out 25 per week. The week following the 25, call 5 of those per day to follow up. Sometimes we get too gung-ho and then we don't have time to follow up with 200 mailings! Do it in pieces.

 

[mommyhugz1978]

I hven't sent out any catalogs yet, but when I do I am only sending them to previous customers and past host!!!

 

[pamperedbecky]

So from now on, I will NOT waste money by mailing them unless I intend to call them as well!!

I agree! Unless you have a way to contact everyone you send them to, it's a waste. I did this in the spring to a mailing list I had of new residents in my area and I probably sent over 100 and got NOT ONE call. However, when I meet people at fairs and booths and they want the new catalog, I will send them the full one and I'll make phone calls afterwards. I don't send one to everyone I meet at a fair but people who request it or people from my customer base who request one. That's just my two cents that it's a waste of money unless you follow up with them.

 

[ChefBeckyD]

Try se nding out 25 per week. The week following the 25, call 5 of those per day to follow up. Sometimes we get too gung-ho and then we don't have time to follow up with 200 mailings! Do it in pieces.

What a great idea! Sometimes the most logical ideas just blow right past me! (my husband tends to agree with that statement too )

 

[MicheleC]

I've ordered mini-catalogs to hand out to some of my friends and new contacts I meet but I don't plan on mailing any of them at this time. I sent out open house postcards/emails and will be following up on those with phone calls. I plan to mail the catalogs after the open house to those preferred customers that could not attend. I'm hoping this works and will be cheaper on the postage.

 

[chefkristin]

postage?

I agree! Unless you have a way to contact everyone you send them to, it's a waste. I did this in the spring to a mailing list I had of new residents in my area and I probably sent over 100 and got NOT ONE call. However, when I meet people at fairs and booths and they want the new catalog, I will send them the full one and I'll make phone calls afterwards. I don't send one to everyone I meet at a fair but people who request it or people from my customer base who request one. That's just my two cents that it's a waste of money unless you follow up with them.

How much postage do you put on a full size catalog?
How much on the mini??

 

[pamperedbecky]

How much postage do you put on a full size catalog?
How much on the mini??

I put a full size catalog in a big while envelope and usually a flyer or two inside. It's usually $1.35 to mail.

The mini-catalogs can be sent with a regular first class .39 stamp, but you need to tape or secure in some way the edge of the catalog.

If you're wanting to mail a ton of full catalogs, see if your director would get together with other area directors and purchase a bulk mail permit. We're getting ready to send some out with our cluster and we can mail the full size catalog in an envelope with a couple flyers for only .39!!! There are MANY rules to follow. We have multiple clusters that do this and take advantage of it. ALL mailings must be exactly the same...same flyers, envelopes, etc. The only thing that can be different is your contact info. Not even one little personal note can be written on the pre-printed exact same flyer on the inside. But, it's WELL worth it! You need to have at least 200 identical items to mail to use a bulk mail permit.

 

[chefkristin]

Thanks for the info!!