Optimizing Newsletter Frequency for Maximum Engagement

[pattikake]

I love all of the newsletter tips, templates and info I've found on this site .. thank you all! How often do you send out your newsletters? I've been sending one out at the beginning of each month, and usually another one mid to end of the month as a reminder for the guest special, etc. Am curious to hear what you all are doing.

Thanks-
~Patti

 

[DebbieJ]

Once a month usually. As Christmas gets closer, I'll be sending stuff more often to hopefully get some gift orders.

I tell people when I ask for their email that I send it out about once a month with recipes and ideas and updates on our specials.

 

[cmdtrgd]

I send out two newsletters a month. They are shorter and more likely to get read. I also link a lot to my website - recipe of the month, wedding registry, outlet, etc.

 

[finley1991]

I do 2 a month and sometimes an extra or 2 (4 total) if there are specials or announcements involved.

 

[raebates]

I do one a month. On very rare occasions I'll send an additional special message.

 

[chefann]

I send 2 a month. The mid-month one is shorter than the one on the first. Both include links to my PWS.