Hi all! I need to vent a bit and would like some support - it's been building, so here goes...
I started in November and have been going great until this July. I had a great June and my July was "okay" - August was looking good, but 3 shows cancelled/rescheduled. I have 2 open catalog shows and it's been like pulling teeth to get them closed.
Anyway, I was so fired up about how awesome I could make this business (read Doris' book and EW on a recent trip) and I had a game plan. I've been on a "PC" high wanted to step up my business and get more bookings. I hosted an open house, sent out Sept. Stoneware letters and then I planned to get on the phone. Here are my results (and note, I am a VERY positive person!!)....
Open House - only 9 people attended (sent out over 100 invites and made follow-up calls!). I do have one catalog show and a possible home show coming from there. I had it at my Mom's church and if my sisters, nieces and Mom wouldn't have been there, I would have been really, really embarrassed. I sent letters, called, etc - those who said "yes" attended - I got about $300 in orders but it wasn't worth the money & time. So that bummed me out.
Sept Letters - I started my calls tonight - potential hosts and customer care/stoneware people. I really wanted to avoid the phone. I called 15 people all with a with "no" response - all 15 said NO. That's discouraging - did I mention I hate rejection? Everyone has some awesome reasons why they can't Host a show too.
I am just getting so bummed about it - I wanted my business to grow and it's actually taking a turn for the worse. I think I need to take a few days off. I've been sending out wedding registry letters with no response also.
August - two shows cancelled, 1 rescheduled
Sept - I have ONE show on the books with one cancelled. Two "potential" if I could get the Hosts to answer the phone or return calls.
October - One definite and one catalog (maybe)
I'm just wondering if anyone else ever hit a "slump" in their business like this and how you get over it? What more can I do?
What should I be saying on the phone? I ask about their stoneware/other purchases and then I ask if they would consider hosting a show - while telling them about the Sept special. Nothing. Nada.
Thanks for listening - I really need some "pep-talks" right about now!!
Joanne
I started in November and have been going great until this July. I had a great June and my July was "okay" - August was looking good, but 3 shows cancelled/rescheduled. I have 2 open catalog shows and it's been like pulling teeth to get them closed.
Anyway, I was so fired up about how awesome I could make this business (read Doris' book and EW on a recent trip) and I had a game plan. I've been on a "PC" high wanted to step up my business and get more bookings. I hosted an open house, sent out Sept. Stoneware letters and then I planned to get on the phone. Here are my results (and note, I am a VERY positive person!!)....
Open House - only 9 people attended (sent out over 100 invites and made follow-up calls!). I do have one catalog show and a possible home show coming from there. I had it at my Mom's church and if my sisters, nieces and Mom wouldn't have been there, I would have been really, really embarrassed. I sent letters, called, etc - those who said "yes" attended - I got about $300 in orders but it wasn't worth the money & time. So that bummed me out.
Sept Letters - I started my calls tonight - potential hosts and customer care/stoneware people. I really wanted to avoid the phone. I called 15 people all with a with "no" response - all 15 said NO. That's discouraging - did I mention I hate rejection? Everyone has some awesome reasons why they can't Host a show too.
I am just getting so bummed about it - I wanted my business to grow and it's actually taking a turn for the worse. I think I need to take a few days off. I've been sending out wedding registry letters with no response also.
August - two shows cancelled, 1 rescheduled
Sept - I have ONE show on the books with one cancelled. Two "potential" if I could get the Hosts to answer the phone or return calls.
October - One definite and one catalog (maybe)
I'm just wondering if anyone else ever hit a "slump" in their business like this and how you get over it? What more can I do?
What should I be saying on the phone? I ask about their stoneware/other purchases and then I ask if they would consider hosting a show - while telling them about the Sept special. Nothing. Nada.
Thanks for listening - I really need some "pep-talks" right about now!!
Joanne