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After a craft fair, it is important to follow up with potential customers within a week. You can do this by sending a thank-you email or card, including a discount offer or invitation to a future event. This shows your appreciation for their interest and keeps your business fresh in their minds.
A follow-up script should include a greeting, a reminder of the event and your booth, a brief description of your products, and a call to action. It should also include your contact information and any special offers or promotions.
Personalization is key in a follow-up script. Make sure to mention specific products or conversations you had with the customer at the craft fair. You can also include a personalized discount or offer based on their interests or needs.
The best time to send a follow-up script is within a week after the craft fair. This allows enough time for the customer to process their experience at the event and make a decision about buying your products. However, it is also important to not wait too long as the customer may have forgotten about your business.
To make your follow-up script stand out, be creative and personal. Consider including a special offer or discount, a personalized message, or a link to your website or social media pages. You can also make it visually appealing by using images or graphics related to your products.