Director Maximizing Advertising Success: Tips for Small Town Papers

[Gagescorpages]

Hey-
I am feeling a little panicky...
I am so scared of one of my 5 dropping out and not finding anyone else.
I know I am being a bit ridiculous, but I can't help it.
So...
I was wondering if any of you have had success with placing ads in papers? (small town papers, specifically)

 

[chefkathy]

I have a director friend in a small town in MI who has had some success. I personally have never done it.

 

[Gagescorpages]

Thanks Debbie.
It scares me to shell out the money...but if it brings leads, then it's worth it. (Just call me Master of the Obvious)
Just trying to weigh the pros & cons. *sigh*
I should probably just relax and keep doing what I'm doing. That's what got me the 1st 5!

 

[tupachef]

I wouldn't recommend ads to anyone. Maybe I'm being a negative nellie, but I haven't had a bit of success with ads. I spent over $500 (or more?) for a few months in some neighborhood newsletters and a bridal brochure. I don't know that I got even $100 worth of sales from them. The gentleman from the ad company said that you get the best results from having your ad in the newsletter for at least 3 months. That didn't make a difference for me. Of course, I had online orders that didn't leave any of their contact info, but like I said, I can't imagine that those have accounted to much. I've gotten more attention to my business from having my magnets and PC logo with my phone # on my van. I've also found that just getting on the phone and doing a contact blitz from all of my previous contacts has been the best way to get more business (shows, recruits, and sales)! When I get no's, I ask for referrals. Hope that helps! Good luck!

 

[dannyzmom]

I have heard a lot of people saying how ads brought out every weirdo out there. I would recommend instead getting on the phone - staying in contact with all your hosts,guests, leads...

 

[kcont]

I spent too much money on ads but no results either. They were the free neighborhood papers that get thrown on driveways. Then I realized oneday just how many of those papers were rotting on the driveways!!!

 

[BethCooks4U]

I have done ads several times and the only response was from people looking for the fast buck and none of them had heard of Pampered Chef. Even once I answered their questions and gave them a book they didn't give me any business - no consultant, no show, no order.

Definitely not worth the $$.

 

[Gagescorpages]

Okay good.
I am glad I brought it up.
You all just saved me some $$$!!!

Now - time to call all those dusty old leads. Hey - ya' never know, right?

 

[DebPC]

Get on the phone and ask past hosts ,customers, and everyone you know for referrals.

 

[finley1991]

I have heard a lot of people saying how ads brought out every weirdo out there. I would recommend instead getting on the phone - staying in contact with all your hosts,guests, leads...

That happened to me. Too many weirdos... people wanting to sell ME stuff, people wanting to recruit me into their businesses... lonely men answering the ad (3 of them... very weird!) I paid $100 for mine and go ZERO business from it.