I get so much JUNK email! In a single day, have you ever counted how much email we get from marketers? And it's the same companies over and over again, every day!
So my question, and somewhat of a challenge-
What are YOU doing with your newsletter to make it Stand-out from the crowd of people trying to "SELL SELL SELL" with THIS offer or THAT offer?
What value are you giving them in your newsletter? How is it working for you?
I say this is a "challenge" too, because I think of something Tammy Stanley said- "look at the marketing you receive in the mail or your email. What about it WORKS for you and what doesn't? Learn from what they are doing, or not doing." (summation of her words)
Me- well, I use Mike's email newsletter, but I edit it quite a bit.
it sounds like a lot- sometimes it is, but not a big deal for me, since I used to do HTML YEARS ago!! It keeps my newsletter from being TOO much information I think, and hopefully gives them reason to read it. I've only done it hte last 2 newsletters so I'll see how it works.
So my question, and somewhat of a challenge-
What are YOU doing with your newsletter to make it Stand-out from the crowd of people trying to "SELL SELL SELL" with THIS offer or THAT offer?
What value are you giving them in your newsletter? How is it working for you?
I say this is a "challenge" too, because I think of something Tammy Stanley said- "look at the marketing you receive in the mail or your email. What about it WORKS for you and what doesn't? Learn from what they are doing, or not doing." (summation of her words)
Me- well, I use Mike's email newsletter, but I edit it quite a bit.
I usually cut out the next month's special if I've not got THIS month set up well. I also remove the Bride of the Month section. I might rearrange it so the recruiting is not FRONT and Center...
- I like to put my Recipe somewhere in the middle to top....and I add at least one other recipe, plus a link to my website for more recipes that I have online.
- This month, I started putting a "Content" list of "Here's What's Cooking This month"....and then gave a title with short description...so maybe they won't MISS something because they don't scroll all the way down.
- I also only send out my newsletter once a month- unless there is something really important- like I sent out a Price Update about the Stones increasing in price...reminding them that Feb is even MORE so the perfect month to get them since they are on sale! But that's a rare thing for me to do.
it sounds like a lot- sometimes it is, but not a big deal for me, since I used to do HTML YEARS ago!! It keeps my newsletter from being TOO much information I think, and hopefully gives them reason to read it. I've only done it hte last 2 newsletters so I'll see how it works.