Low Sales in Military Community: Seeking Ideas and Advice

[wickednoodle]

As a fairly new consultant, I'm just now getting a new phase where many of my guests at certain shows have already been at prior parties. The particular group I'm concerned with have been to one another's parties so frequently that the sales are very low (one in particular is only at $182). I think the reason that this is happening here is two-fold...one, they're all booking fairly close together because they all wanted the Feb host special (who can blame them, it rocks :thumbup, and two, they're military and all the shows are on base, so they don't really know many "outsiders" in this area. I thought I'd be able to get a lot of internet orders from their families, but to date that hasn't panned out. I do need to improve my host coaching, but even so, I'm wondering how to address this particular issue. I can't ask them to host a show and then dictate when they host it, although I have explained that if they each wait a minimum of one month between shows, ultimately they'll all be able to purchase more, which in turn means that each host will earn more free products.

Ideas? Advice? All would be greatly appreciated!

 

[redsoxgirl]

Maybe suggest that some wait till the new catalog comes out to hold a show? That way at least some of the shows get new products.

 

[vwpamperedchef]

HI Kristy!

I think you have a good game plan. Assuming I am right, all the guests go to each hosts party. So...to ensure new people come, why not do a game.

Bring one new friend pick any rub for FREE!
Bring two new friends get any cookbook for FREE!
Bring 3 or more new friends and get the Medium Bar Pan for FREE!

(only one offer per customer, meaning if they bring 3 friends, they only get the medium bar pan)

What I mean by new friends, is that they havent been to YOUR show previously.

Hope that helps a little.

 

[chefann]

Offer a gift to guests who bring an outside order or new guest. It doesn't have to be big, but it will get them motivated to do something that will raise sales.

 

[wadesgirl]

I offer a free gift to people who bring one friend (twix-it clip, citrus peeler, etc) and free shipping with two friends. Now that I'm mailing out host invites, this will go on all my postcards so the invitee knows they can get something for free!