How Should I Follow Up With Leads From a Fair?

[sk8rgrrl99]

Now I need suggestions on how to proceed. Some of the people filled out the slip (to win a gift certificate) but said they did not want to be contacted. Should I really not contact them or should I do something non-threatening like a mini-catlog with a letter in the mail? I have some phone numbers, some email addresses and some physical addresses and some combinations of the above. Opinions? I'd love to hear how others would proceed. I don't want to be pushy but I don't want to let them slip away either. What do you all think about mini-catalogs? I don't want to send out whole catalogs to 22 people that might not be interested.

Thanks in advance everyone!! :balloon:

 

[JAE]

Don't contact the people who don't want to be contacted. They will remember that they said they didn't want contact, and you'll alienate them if you contact them.

I'd start with the phone calls. Put all your energy into contacting the people who left a phone number. I wouldn't leave a phone number if I didn't want a call, so they probably won't mind.

If you have addresses w/o phone numbers, you could send a flyer and/or just a mini in an envelope. I've sent a couple mini's in the past, to show new stuff from last season, too.

Send out e-mails when you are done on the phone or when it's too late or too early to talk on the phone. Make sure you use BCC, so you aren't sharing everyone's e-mail with everyone else on the list. That really irritates me when people dont use BCC. People who give you e-mail probably check it often. Write up a nice, informative, short e-mail, and ask for some type of response, so maybe you'll get replies. Check it really well for typos, so it looks professional but not too impersonal.

 

[babywings76]

If they filled out the slip to possibly win a gift certificate, how do they plan on being notified if you can't contact them? Am I missing something?

 

[sk8rgrrl99]

They all gave some form of contact information just not all the same - some gave only their phone number, some only mailing address and some email addresses.

 

[JAE]

They all gave some form of contact information just not all the same - some gave only their phone number, some only mailing address and some email addresses.

So did they state or check a box that they only want to be contacted if they win? Still, contact them only in the way they okayed with you.

 

[sk8rgrrl99]

They all wanted to be contact if they won but some said either "yes" "maybe" or "no" to a show so I was thinking I should only send the yes and maybe people more information but I was wondering if I should do something very non-threatening like a mini-catalog to the "no" people or just leave them alone all together?

 

[coriatc]

I got about the same amount of leads from a fair that I worked a couple of weeks ago...
This is what I sent to ALL the people who left me with mailing addresses:

 

[sk8rgrrl99]

Thanks! I love that letter. I think I'll send it out with a mini catalog to the people who's addresses I have.

 

[linojackie]

I got about the same amount of leads from a fair that I worked a couple of weeks ago...
This is what I sent to ALL the people who left me with mailing addresses:

Any results?