How can I effectively recruit from my past hosts?

[noradawn]

Hi Everyone!

I've been listening to a lot of tapes on recruiting lately, and I've learned that hosts are a great place to look for recruits! Unfortunately, I didn't really even offer the opportunity to most of my past hosts (this is my 5th month). So now I want to send them a letter as well as the recruiting special flyer with the roasting pan. Do any of you have a letter like this that I could get ideas from? After the mailing, I'll follow up with phone calls, of course.

Thanks in advance!
Nora

 

[chattycathy]

Recruiting LetterHi! I'm new to this forum, but I saw your question and had to answer. Good for you for getting into recruiting!! I just got back from conference, and ALL 4 of my workshops were on recruiting, so if I don't know something, there's something wrong with me!! ;-)

First, it's always best to offer the opportunity in person, or at least over the phone. One of the best ways this was put to me was in one of my workshops: What way do you prefer to be invited to something? Via a broadcast email, in a letter/invitation, or personally (phone or face-to-face)? I think we'd all say personally. If that's not physically possible, then the least you can do is mail the letter and tell them you'll be following up in the next few days, and then do JUST THAT - follow up with every single person you sent a flyer to. Personally, I'm calling all of my past hosts and guests who have ordered cookware to see if I can send them more information on our great new promotion to start their own business, and see if I can set an appointment (in person or on phone) to talk about it after they get it. I haven't tried that yet, but I'm hoping it's more effective than just mailing the flyer. I did that back in June, and I got NO bites. So, you can't just send a flyer - be sure to call them and personally invite them to join your team.

Now that I said all of that, here is the letter I created to mail my flyers out. Hope that helps!

Cathy Murphy
Independent Future Director
Ambler, PA
[email protected]

 

[janel kelly]

That is great Cathy. I know I need to be more involved in recruiting. Its kind of taken a backseat to learning to do kitchen shows and host coaching and things like that. I know I need to step it up.

 

[noradawn]

Thanks for posting that letter, Cathy! It's just what I was looking for.