I received this in my supply order box yesterday. I had two BS Chicken Breasts out so I thought...what the heck, why not try it as a rub. It was delicious! I spritzed them with EVOO, then sprinkled the chicken with the seasoning. Baked for about 45 min. in oven. When they were done, I topped them each with a piece of Jarlsburg lite cheese (DH is diabetic). They were so moist and yummy. Can't figure out what the difference would be between rubs and dips other than the uses.