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A good script for a new promo should have a clear and concise message, a strong call to action, and engaging visuals. It should also highlight the unique selling points of the product and create a sense of urgency for the audience to take action.
The length of a promo script can vary, but it is generally recommended to keep it under 60 seconds. This allows for enough time to convey the message and call to action without losing the audience's attention.
This ultimately depends on the brand's tone and style. Some companies prefer to use first person to create a more personal connection with the audience, while others may use third person for a more professional and formal approach.
A good promo script should highlight the product's features in a creative and engaging way. This can be done through demonstrations, testimonials, or visually appealing graphics. It's important to focus on the benefits of the features and how they can improve the customer's life.
Some common mistakes to avoid when writing a promo script include using too much technical jargon, not clearly stating the call to action, and being too salesy. It's also important to keep the script concise and avoid unnecessary information that may confuse the audience.