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To target postcard mailings beyond your personal network, you can purchase mailing lists from reputable companies or use a targeted marketing tool like Every Door Direct Mail from the United States Postal Service. You can also partner with local businesses or community organizations to reach a wider audience.
Your postcard should include eye-catching graphics, a clear call-to-action, and all the important details about your open house, such as date, time, location, and what attendees can expect. You can also offer a special discount or free gift for those who bring the postcard to the event.
The number of postcards you send out will depend on your budget and target audience. It's recommended to send out at least 100-200 postcards for a small to medium-sized open house. However, if you have a larger budget and want to reach a wider audience, you can send out more postcards.
The best time to send out postcard mailings for your open house is about 2-3 weeks before the event. This gives recipients enough time to plan and mark their calendars, but not too much time that they forget about the event. It's also a good idea to send out a reminder postcard a week before the event.
Yes, you can track the success of your postcard mailings by including a unique promo code or URL on the postcard and monitoring the number of redemptions or clicks. You can also ask attendees how they heard about the open house to get an idea of the postcard's effectiveness. Additionally, you can track the overall attendance and sales at the open house to determine the success of your postcard campaign.