Are Follow-Up Calls Necessary for Email Campaigns?

[ccrusoe]

So I sent out an email to my contacts....friends, past guests, hosts etc.

No response....I just don't get it. I'm getting just enough shows to get by....but I would think that my friends would help me.

Any suggestions?

 

[cathyskitchen]

IMO, it's too detailed, too specific, and they may want the item that's on the date that they can't host a show, so they just forget the whole thing. PC has an excellent host program - you don't need to re-invent it. Think of the reasons why your hosts would want to have a show - to get friends together, to have a cookie swap, to learn easy recipes for the holidays, to do a "kids in the kitchen" show with moms and daughters, whatever. But find out what THEY want, not what you want to do. Then you'll book more shows.

 

[krackley]

I've done making homemade gifts for the holidays - everyone gets to take a gift home with them (the Christmas wreaths from last year were really cute - with the pretzels). . .they all loved it, and it was some of my highest $$ shows. . .

 

[lorilynn95]

(the Christmas wreaths from last year were really cute - with the pretzels). . .they all loved it, and it was some of my highest $$ shows. . .

I'm new...please share???

 

[esavvymom]

I'm thinking of revamping mine a bit- and offering what my Senior Director is offering- book a show on one of my open dates in December (and she's now doing it for the first 2 weeks of January too) - you can get the DCB for $20 (w/guest sales over $500)

Here is what she said exactly:

I took the December calendar idea and proceeded to January.* Knowing that we have an incentive for the first part of January coming I wanted to really talk this up at my shows.* Last night I took this and my December 12 Days of Christmas calendar the results are that *4-5 are coming to my Christmas Blues cooking class on Dec. 29th and 2 scheduled for January and one of these on the 15th!* It is working for me and I encourage you to do the same.* We all want to have a pay check in January, so let me encourage you plan your shows in December and go ahead and schedule January too!*

And then the two files are attached also. If you have a $500 show...you'll get at least $100 in commission- so you are paying for $50 of the DCB (actually, a little less, if you are adding it ot the Host's Benefits with her discount).

 

[MHPampered]

Ok so with the 12 days of christmas... what do you put in the email? any one have any emails they can send to me? I can not figure out the correct wording...

 

[krackley]

Well, lorilynn - the Christmas Wreaths are probably on consultant's corner from the homemade for the holidays show last season. . . they were little pretzels that you dip in melted chocolate, make a circle, then tie a ribbon on one end - wah-lah - a Christmas ornament!

 

[chefjeanine]

So I sent out an email to my contacts....friends, past guests, hosts etc.

No response....I just don't get it. I'm getting just enough shows to get by....but I would think that my friends would help me.

Any suggestions?

Here's what you need to know -- anytime you email or mail anything to your friends, family, past customers or hosts YOU must be prepared to make the follow-up contact. It is your job to call them, not the other way around.

The good news is? Now you've got something to talk about when you call. "Did you get my 12 days of Christmas Calendar? Did anything catch your eye?" Go make those calls.