A New Mom's Dilemma: Should I Send Flyers Out?

[JillianAnthony]

So, I just got done printing out flyers to the Mom's in my daughters class. I am actually quite nervous! I got their address' from the School Directory and I'm nerous I may get a call that will say "Please, do not send me anything again!" My husband tells me that they knew by placing their address' in the Directory anyone could have it. I wanted to get July & August dates so I figured this was a great way and then do a follow up call with them in a week. Any suggestions? Should I not send them out? I want to know honestly what you would do if you received something in the mail like this. Be mad, or flattered

 

[chefmeg]

I am with DH on this! When you put your info out there in a directory, you need to be prepared for whatever may come down the pike! Good luck!

 

[Koolotus]

Not knowing what you said, I would think I would either be interested or not.
Def. follow up with a phone call!!
As long as you are offering them the service you can, and taking a no thank you gracefully, you should be fine.
Do a practice call on a girlfriend first. She will tell you honestly what you should change.
FYI, I did a similar thing in feb. I was looking to kick it up and quit my full time job and one of the things I did was send an email to the preschool moms. No shows, but I did get repeat orders from one gal, and lots of good wishes from the rest.
You never know! Good luck!

 

[koeverson]

I think you need to find out if the school or who ever produced the director has rules about whether you can use the addresses for solicitations. We have a directory for our subdivision but it cleary says people can not use the directory for solicitations

 

[pampchefsarah]

When I had my Grand Opening in March, I sent an e-mail to everyone at my daughter's (very very very small) school, taken off the directory. It didn't get me much business, but neither did anyone complain.

If I were to receive your flyer, I'd treat it like any other advertising which comes in the mail. If I'm interested, I'll look at it and respond. If not, I'll throw it out. I certainly don't get mad at a business for trying to get my patronage.

Go ahead and send them out. If anyone does complain, just politely thank them for letting you know they're not interested, and tell them you'll remove them for your mailing list - and don't take it personally. Not everyone is going to want to buy PC.

Sarah